What if I told you that in 1 hour from now, your WordPress site could…
- Run faster
- Be more secure
- Get more organic search traffic
In this post, I’m going to cover an aspect of running a WordPress site that is often overlooked, but is extremely important in maximizing your site’s potential.
Why is WordPress Hosting so Important?
When deciding which web hosting service to use, people usually make a decision based on one of these reasons:
- They pick the web hosting service that is the cheapest.
- They pick the first web hosting service they hear of.
- They pick a web hosting service that they have previously used for a different website or domain.
The problem with all three of these reasons is that none of them involve any research on which web hosting provider offers the best combination of site speed, site security, and customer support for your WordPress website.
The incorrect belief of many people that all web hosting providers are equal leads them to spend months or years with their sites being hosted by second-tier providers that are not allowing their sites to operate as quickly and smoothly as possible.
I’m now going to go into more detail on the most important benefit a top-tier web hosting provider can bring to your website. This benefit is…
Lightning Fast Site Speed that Will Drive Huge Traffic to your Site
There’s one thing that’s really important to know about the speed of your website…
It can always be faster.
If your site’s pages load slowly, or you feel as if there is definitely room for improvement in your page load speed, it is essential that you switch web hosting providers. It only takes a few minutes to switch, and it could make a tremendous difference on your website.
Typically, when people are unhappy with the way their sites are performing, they spend countless hours researching ways to improve. They spend large sums of money on marketing efforts, and do many other expensive and often ineffective things to try to receive the performance that they want.
People often don’t realize that by switching to a top-tier web hosting provider for a few extra dollars a month, they could improve their business more than most expensive, time-consuming marketing strategies could.
Even if you are already content with your site speed or feel that it’s “good enough”, switching to a top-tier web hosting service can drastically improve it.
To recap, these are some of the most important points about the benefits of fast site speed that were made on the chart:
- For every additional second that it takes pages to load, more and more visitors abandon the site.
- People get very frustrated when the page load speed for a sight is slow on mobile devices, and will only wait a few seconds for a page to load on their phone before giving up and moving on to the next site.
- Nearly half of consumers expect each page of your site to load in 2 seconds or less.
- About a quarter of consumers will leave a website if the page takes 4 or more seconds to load.
- You can lose 7% of your conversions due to a 1 second page load delay.
I feel that the last bullet listed is the most important. Consider your website…
Think about how much your revenue would increase if you could increase your conversions by about 7% for each second of page load delay you currently have.
For people who currently have very slow page load speeds, a simple switch to a better web hosting provider could make all the difference in your website or business. Many sites have average page load speeds of 6-10 seconds or more.
If you have a site like this, you could possibly come close to doubling the amount of people who actually stay on your site and view your content, leading to a major increase in conversions.
Another Major Reason why Site Speed is so Important
Above, I talked about how faster site speed lowers a site’s bounce rate (the percentage of visits where the visitor leaves after only going to one page on the site). This means that if you have a fast site speed, you will have a lower bounce rate.
This not only increases conversions, but it also helps your organic search rankings. The reason for this is that Google rewards sites with lower bounce rates by ranking them higher in searches.
You will most likely see significant improvements in your organic search rankings if your site’s bounce rate decreases.
This means that improving your site’s page load speed will likely help your site increase traffic in two ways:
- A higher percentage of people will choose to stay on your site.
- More people will find your site in the first place since its organic search rankings have improved due to the faster site speed and lower bounce rate.
Web Hosting Provider that is Best for Site Speed
Now that I’ve covered the importance of having your website operate as quickly as possible, it’s time to talk about which web hosting provider will actually give you these results. While there are several companies that are good at this, there is only one that I’ve found that is great.
This company is WP Engine.
I haven’t been able to find a WordPress hosting company that comes close to offering such an incredible combination of speed, security, and customer service. WP Engine has very affordable options for everyone, whether you will be using their hosting for one small website, or for major websites that receive millions of visitors each month.
Here are some of the benefits people notice immediately once they switch to WP Engine:
Significantly Faster Site Speed
WP Engine will ensure that your website operates as quickly and efficiently as possible. The immediate results that you will notice from making this upgrade can easily lead to you increasing your revenue by hundreds or thousands of dollars every month, depending on the size of your website.
WP Engine’s front-end technology allows websites to run 4 to 6 times faster than they would if they were hosted by another web hosting provider.
Websites that have receive visitors from multiple countries will also see a huge increase in site speed as a result of switching to this web hosting provider. The reason for this is…
WP Engine uses a content delivery network (CDN) which stores the content on your site in different servers that are all around the world. Since the content is in multiple servers around the world, visitors will be given the content from the server nearest them, allowing for a significant increase in site speed.
Typically, web hosting providers have a major server that is located in one spot. This makes content load very slowly for people in other countries. If you are currently using one of these web hosting providers, it is very possible that people in other countries are experiencing very slow loading times on your website, even if your website is loading fine in your country.
Most websites do receive traffic from other countries, so this is important for just about every site owner. However, this is extremely important for people whose sites have a strong international presence.
You can use the speed test tool below to quickly check if your website is operating as quickly as it can.
Here’s a quick quote from a customer regarding site speed improvements as a result of switching to WP Engine:
“My site loads ridiculously fast, my page views are up, and my business
is seeing the results.” – Phil Simon, Author of The Age of the Platform
You’ll Never have to Worry About Website Security
I’ve already covered a lot of the site speed benefits that you’ll see by switching to WP Engine. The next important point to cover is the increased security you’ll receive by employing the top-tier web hosting provider.
WP Engine has a reputation for providing the best site security out of all the web hosting companies on the market.
This will leave you completely confident that you are protected from hackers or loss of data. The improved site security will also make your site even faster, since WP Engine does a better job than other services do at blocking fake traffic requests that slow websites down.
Here’s a quote from a customer regarding WP Engine’s site security:
“WP Engine’s security is the best. They’re proactive, and on top of every security vector. We’re 100% confident with WP Engine protecting our client sites from the bad guys.” – Mike Zielonka, Cofounder and Director of Strategy for Tuna Traffic
Best Customer Service According to Many Web Hosting Reviews
I’ll admit that when I first signed up for web hosting, customer service did not even cross my mind. I was only focused on finding the service that would do a decent job for the best price.
After beginning to work on my websites, I soon realized that this was a mistake. I often had questions regarding both hosting and WordPress. The customer service of the hosting company that I was using was decent, but not great, so I found myself often trying to research the answers to my questions independently.
Although I usually was able to find the answers I was looking for, it would often take up a lot of time that I knew could have been spent working on building up my site with new articles. Fortunately, with WP Engine, you never need to worry about this.
WP Engine offers 24/7/365 customer service and employs over 100 full-time WordPress experts to assist you with any questions you have. The fact that WP Engine hires customer service representatives that are WordPress experts really sets their customer service apart from their competitors.
While other web hosting companies can only help you with hosting questions, WP Engine’s customer service representatives are fully qualified to help you with any hosting or WordPress questions.
This benefit alone is worth the price of WP Engine. When I was using a different hosting company, I found that I had many more questions about WordPress than hosting. However, whenever I would call the customer service of that company to ask questions regarding WordPress, they were unable to help. This was very frustrating and rendered their customer service almost useless to me.
Having direct access to a team of WordPress experts that you can ask unlimited, personalized questions to, and have them walk you through exactly what you need to do over the phone is something that many people would pay top dollar for. When you use WP Engine as your web hosting provider, this is just one of the many perks you receive.
“With WP Engine’s Technical Support team, we’re confident that we’re working with people who not only understand the technical aspect of our sites and can proactively identify performance roadblocks and bottlenecks, but who also understand our business goals. That’s a rare combination.” – Roxan Toll, Co-Founder and CEO of Campfire Guitar
WP Engine Price
Just about everyone who tries WP Engine agrees that they are by far the best web hosting provider available. They have a customer satisfaction rate of almost 98 percent, which is ridiculously high for the web hosting industry.
The only thing that ever prevents people from trying this service is the price. While WP Engine is not extremely expensive, it does cost more money than most web hosting services.
However, as part of that price, WP Engine comes with other services that are essential for your business that you would otherwise have to pay another company for. As a result, you are not really paying much more money than you would with another service.
WP Engine’s plans start at $29 per month for sites that receive 25,000 visits per month or less. They also offer a variety of plans for sites that are larger than this, and are more than happy to help you pick the plan that’s best for you.
I understand that this is most likely more expensive than what you’re currently paying for web hosting. To make the transition easier, you can get your first 3 months free if you sign up for WP Engine through the link below.
This is $87 in savings if you sign up for the personal plan, and even more in savings if you sign up for one of the larger plans.
Another way in which WP Engine helps you save money is by offering a free SSL certificate. An SSL certificate is extremely important for all websites, as it is necessary to keep your site secure.
Other major web hosting companies, such as GoDaddy, typically charge somewhere around $69.99 per year for this.
If you own a website that doesn’t have an SSL certificate, you will see something like this.
This is very bad for business, makes visitors nervous to be on your site, and will prevent most consumers from purchasing anything from you. WP Engine makes sure that this never happens to you, and they don’t charge you for it.
So yes, WP Engine definitely does charge more per month than most hosting companies. However, you receive about $160 in savings or more right away by using this company, between getting your first 3 months free and a free SSL certificate.
Combine that with all of the positive business benefits of using this top-tier web hosting provider and it’s a win-win.
The cost of WP Engine will most likely pay for itself many times over before you even finish your 3 free months.
Switching to WP Engine from another provider will cost you approximately an additional $15-20 per month from what you’re currently paying. It is extraordinarily unlikely that the significant improvements in site speed, organic search traffic, site security, and customer service that you’ll receive by switching to WP Engine won’t increase your revenue by at least that amount of money every month.
Under the unlikely circumstance that WP Engine is unable to do that for you, they will give you a 100% refund if you cancel within 60 days. This means that there is absolutely no risk of switching. You don’t need to pay for your first 3 months, you will receive a free SSL certificate, and you have a 60 day 100% satisfaction guarantee. That sounds like a company that is very confident that you will like its services.
There are many costs that go into running a website, or any type of business. However, it is very rare that a website owner can receive this many benefits that have the potential to drastically improve a business for only a few extra dollars a month.
People spend a lot more on a lot less.
Switching to WP Engine is Easy
People often worry that switching to a new web hosting provider will either be difficult or that they will risk losing some of their content. WP Engine has been sure that you will not experience either of these issues when transferring your WordPress site to their hosting.
WP Engine has created a WordPress plugin that makes the transition seamless. You can safely transfer your entire site in a matter of minutes, just by making a few clicks. Their website migration process is extremely easy, and if you would like any assistance with it, they are more than happy to help.
Major Companies that Use WP Engine
- National Geographic
- PBS International
- New Relic
- Thomson Reuters
- Warby Parker
- Reader’s Digest
WP Engine Web Hosting Reviews
“Super easy migration as you guys did all the work for me (which I like). Experience before was a nightmare as my site crashed 3 times in two weeks. Since working with WP Engine my site has been running super-fast and never crashed once. I love the service!” – Lewis H.
“There’s a reason why WP Engine has an impeccable approval rating from our community. The secret sauce is simple really; rock solid performance and a customer experience that sparkles. It’s no wonder our customers prefer WP Engine over the other guys.” – George M.
“I switched to WP Engine from a major hosting company over a year ago because I wanted dedicated WordPress support. My websites performance has improved massively and the best thing about WP Engine is the excellent support. Every technical support person I have chatted to is really on their game and knows WordPress inside out. It really does make us sleep easier at night knowing our website is in great hands and help is always available.” – Ossie H.
“The problem is that we attempt to solve the simplest questions cleverly, thereby rendering them unusually complex. One should seek the simple solution.” – Anton Chekhov
The above quote is one of my favorites because it not only applies to life, but to business, as well. People often look for complicated ways to improve their businesses. These methods are usually expensive, difficult to implement, time-intensive, and, most importantly, unsuccessful.
WP Engine is the simple solution in this quote. This web hosting company has repeatedly proven that it will make your website better. WP Engine has the ability to give you improved site speed, increased organic search traffic, better site security, and the best customer service that you’ve ever gotten from a hosting company.
You can receive all of that in under an hour for just paying a few extra dollars per month. It’s that simple.
Frequently Asked Questions
How can I get my first 3 months of WP Engine free?
You can get your first 3 months of WP Engine free by clicking the link below. WP Engine is only offering the first 3 months free for people who sign up before August 31, 2017.
I don’t have a website or hosting plan yet. Is WP Engine good for beginners?
Absolutely! Although this article focused on transferring to WP Engine from another hosting company, WP Engine is definitely a great choice for someone who is just beginning. You’ll get started with a great company who will guide you throughout the process. You also won’t have to pay for your first 3 months, which is really important because it means that you don’t have to pay too much money before your website has time to start becoming profitable.
I really hope that people found this article helpful. If you guys liked it, I would really appreciate it if you could take a minute to share it so that it can reach more people. Also, feel free to leave any questions you have in the comments section. Thanks!